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Search engine optimization is a complex process that includes many pieces to puzzle. Although adding content to your website is very important, it is equally as important to get content seen offside of your website. By Strategically placing your content on other websites, social media profiles, publications and guest blogging sites – it positions your website for higher authority.
A strategic off-page SEO campaign can carry large benefits of your website. This process takes time and patience but it worth in the long run.
Guest Blogging: Many websites will actually allow you to publish content on their website. when you do this not only do you get to prove your expertise-but you receive contextual back-links giving you a significant rankings boost.
Using Press & Media : Publications may want to cover your business effectively giving you a link. When a publication mentioned your business in an article yo receive a contextual link in the article. this is beneficial to your website because google trusts these sources and associates your website with “popularity”. See more about out publication services by clicking here.
Social Media: By having an active social media account, your rankings will increase. google uses social signals as a direct ranking factor, a website that is being mentioned on a social media will not rank as opposed to a website that is being shared.