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So you want to rank locally? The next step will be to add some business citations and get the link juice, as you continue to build your brand’s trust and visibility. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors. By contrast Moz shows it is a 13% ranking factor when combined with Google My Business (GMB), which is still a considerable influence on your SEO rankings and visibility.
Part of our local SEO strategy is not just about using on-page SEO, we also like to use advanced data aggregators to build our highly effective map citations for our clients. By doing this, we ensure that your NAP (name, address, and phone number) are all consistent throughout the internet. When Google detects data that is missing, duplicate, or not existent – they don’t give you local SEO credit.
Your website needs to be spread out throughout the internet to ensure you’re getting maximum visibility. In our SEO campaigns, we will ensure that your citations and directories are optimized with a complete description of your business and optimal images for viewership. From there, we can then start a review generation campaign for your business. Our review generation campaigns allow your business to handle your reputation flawlessly while continuing to build brand awareness. Whether your business is brand new or old and established, we suggest you start off by adding a new listing or correcting your incorrect listing at the top citation sources.