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SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
To understand what SEO really means, let’s break that sentence down and look at the parts:
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
There are a lot of factors that go into a search engine’s algorithm as seen below in the pie chart:
That’s all the SE (search engine) of SEO.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
Now that you better understand the basics of what is involved in a SEO-friendly website, it’s time to develop a plan to achieve those high ranking or SERP results. With SERPs, it can take you 4-6 months to see the result of your labors. However, if it is done correctly, those results will last a long time giving you free advertisement at the top of the rankings for your keyword(s) that you do not have to pay for monthly recurring or on a PPC basis bring good value, leads, and viability to your brand or business!
A goal without a plan is a wish.
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