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Google My Business

Is Google My Business Right for Your Business?

Google has continued to invent new ways to ease the process of online marketing. They help customers find the best service provider and now, with Google My Business, they also help local businesses get the visibility they deserve. Everybody gets what they want.

What is Google My Business?

Google My Business is

Organic SEO Vs Local SEO

Organic SEO Vs Local SEO: Which Suits your Business better?

It’s great to find that SEO is becoming a growing exercise. However, there are differences between organic/traditional SEO and local SEO.

Local SEO is a location-based practice, unlike Organic SEO which is website based. The websites that Organic SEO focuses on may have a location, but not compulsorily.

Businesses exclusive to the

Mobile-First Indexing

Mobile-First Indexing for your Business Website

Since 2016, Google has been working on mobile-first indexing – a way of crawling the web with Smartphone Googlebot – and how users access it. Websites from all over the world have mobile versions that work on so many kinds of devices.

Now, Google uses mobile-first indexing for over 50% of

First page Google ranking worthpg

First Page Google Ranks: What are They Worth?

Getting a top 5 rank on Google or any other search engine results page is important to businesses everywhere but…

What does it really worth?

Are SEO resources worth investing? What does it cost a company to attain the #1 Google rank for target keywords?

The truth remains that good advertising will mostly

PPC Campaign: Top 5 Niches to Rake In The Cash

Running a PPC campaign is a great marketing strategy used by online businesses.

Why not?

64.6% of people shopping online click on Google ads. That’s not all. If you run a strategically crafted PPC campaign, traffic, leads, and customers will increase in a short time.

Unlike running an organic SEO campaign where you

How To Find Your Page Rank On Google

Ranking high on Google is a great boost to the online presence of your e-business or blog. With continuous updates to Google’s ranking algorithm, the ranking of your webpages will fluctuate on a regular basis.

That said, you need keep track of how pages on your site rank to make the

What is a Landing Page and Why You Need It

A landing page is an important marketing tool.

Here’s how.

If you run an online business or intend to start one, you need customers/subscribers to stay relevant.

Right?

Well, an important tool to drive customers to make sales is a landing page.

What is a Landing Page?

In online marketing, a landing page is a web

How to Run A Successful PPC Campaign

Online businesses use several marketing strategies to increase sales, subscribers or traffic.

One of the fastest ways to see these results is by running a pay-per-click campaign (PPC).

Despite being more attractive than waiting for a long time to see results with SEO strategy, running a successful campaign is a bit complex.

Without

Online Reputation Management

Online Reputation Management: Practices You Must Know To Sell Better

There is no doubt that the effectiveness of your company ’s online reputation management will greatly impact its sales.

This is because online reputation management is linked with your brand awareness, customer loyalty, and satisfaction. It’s basically what people are saying about you online.

So, if you have a poor reputation online,

SSL: Switching To HTTPS Can Boost Your SEO Rankings

Secure Sockets Layer (SSL) is the standing security technology for

setting up an encrypted link between a local browser and a web server. What it

essentially does is maintain the privacy and integrity of the data passed

between web servers and browsers. Its job can be divided into two:

        Ensuring

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