SEO Lead Generation: 3 Effective Techniques to Grow Organic Leads
SEO can be a cost-effective lead generation tool for your business.
If you know a thing or two about marketing, then you must know that that “leads” and SEO are vital.
In fact, companies live and die for leads because it’s the only way to acquire new customers to sustain the business.
Now, SEO, – which I assume you already practice – positions your business as an authority in your niche if you play your cards right. In turn, you can generate leads for free after your initial costs, unlike other paid ads, like PPC or pay-per-lead services like HomeAdvisor.
Nonetheless, a good SEO strategy might attract visitors to your site but doesn’t necessarily turn them to leads.
In this article, I’ll share four proven SEO lead generation techniques to convert your visitors into leads.
3 SEO Lead Generation Techniques
#1 Craft Attractive Lead Magnets
Notice how the subhead doesn’t say “landing page,” “email newsletter,” but “lead magnets?”
That’s exactly what you need to turn your visitors into leads: lead magnets.
It’s sort of a clickbait to get your visitors to sign-up to your email list. But unlike clickbait, you are actually giving your visitors something that helps them solve a problem for free, like an ebook or cheatsheet.
Try to craft your lead magnet with action words or any way that gets the attention of your visitors. The lead magnet popup appears immediately or after a few minutes of surfing your website depending on how you design it.
If you are new to this idea, these lead magnet tools will be helpful.
Lead magnets have become popular but remain as effective as ever if you craft them with creative ideas
#2 Make Your Site Mobile Friendly
It’s really simple: regardless of SEO for lead generation, you need to make your site user-friendly on mobile phones and not just desktops.
After all, most of your customers are likely to make a Google search using their phones. If that’s not enough, 57% of internet users say they won’t recommend a business with a lousy website layout on mobile.
It’s not hard to see the reason for their remorse. You can’t expect visitors to turn into leads if your site loads slowly, glitches or is hard to navigate.
Also, search engines will penalize your website and make it impossible for you to get visitors or leads.
So, if you want to start getting more leads, ensure that your site is mobile-friendly.
#3 Audit Your SEO Strategy and Make Necessary Changes
Thinking of it, this should be the first SEO lead generation technique to use but works anyways. It involves assessing both your on-page SEO and off-page SEO practice to see where you need to improve.
With a proper audit, you may find that you don’t use alt texts in images, meta descriptions for your posts. You will also discover if you are targeting the right keywords on your pages.
Ultimately, performing a detailed audit puts you on the right path by making sure you don’t tamper with tactics that are working fine.
The truth is, this technique may be hard or impossible to carry out manually. So I’ll recommend some free-too-use tools to make it more comfortable such as;
Using SEO lead generation might take some time and effort, but it pays off once you get it right. Plus, the leads you get will not only come in continuously but also for free!
Try out these techniques I’ve mentioned above alongside white hat SEO, and you’ll see great results.