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HubSpot found that SEO (search engine optimization) is the top resource for capturing business leads, followed closely by email marketing and social media. Not to mention, effectiveness varies by channel.
Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information.
Email is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take an action since they’ve previously subscribed to your list.
Facebook has been a method for lead generation since its inception. Facebook created Lead Ads for this purpose.
LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, making it easy to capture information.
The effectiveness of your PPC (pay-per-click) campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors.
Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click “Submit” to become a lead.
- Calls-to-Action (CTA’s)
- Contact Lead Tracking
- Optimized Landing Pages