What Is Lead Generation?

Lead generation is the process of attracting your ideal customers and getting them interested in buying your products or services. These people are called leads. Leads can connect with your business in several ways. For example, search engine optimization, social media, ad campaigns, email marketing all play a role in generating leads. However, one of the most important places for lead generation is your website.

Why Do You Need Lead Generation?

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural. Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).

Lead Generation Strategies

Online lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads. We talked about lead capture best practices once you have a visitor on your site … but how can you get them there in the first place? What channels should you use to promote your landing page? Let’s talk about the front-end of lead generation — lead gen marketing.

Ads and Re-Targeting

The sole purpose of an ad is to get people to take an action. Otherwise, why spend the money? If you want people to convert, be sure that your landing page and offer match exactly what is promised in the ad, and that the action you want users to take is crystal clear.

B2B Lead Generation

HubSpot found that SEO (search engine optimization) is the top resource for capturing business leads, followed closely by email marketing and social media. Not to mention, effectiveness varies by channel.

Content Creation

Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information.

Email Marketing

Email is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take an action since they’ve previously subscribed to your list.

Facebook Lead Generation

Facebook has been a method for lead generation since its inception. Facebook created Lead Ads for this purpose.

LinkedIn Lead Generation

LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, making it easy to capture information.

PPC Lead Generation

The effectiveness of your PPC (pay-per-click) campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors.

Twitter Lead Generation

Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click “Submit” to become a lead.

To make your lead generation effective, you need the following tools:

Calls-to-Action (CTA’s)
Contact Lead Tracking
Optimized Landing Pages

Lead Generation works best as a part of a comprehensive digital marketing strategy that might also include outbound techniques like YouTube, social media or Google Ads built from tailored or targeted website audiences and PPC advertising campaign. Selecting the right mix of marketing strategies for your business requires time, knowledge and expertise. BlazingBronco can develop and implement a growth data-driven marketing strategy custom designed for your business.

The truth is that a successful lead generation or digital marketing plan takes a lot of planning and work to get the desired results. BlazingBronco can help with all aspects of the process including an SEO optimized website, targeted ad campaigns, and developing a consistent lead funnel to put your business in the best position to grow.

Call us today to start the process and take your business to the next level.

Lead Generation