On-Site SEO: What It Is and How Your Business Can Reap Its Benefits
If your business has a website, SEO plays a key role in determining your page ranking, and consequently, traffic, leads, and sales.
But SEO is a broad field, and on-site SEO is a vital part you just can’t ignore.
On-site SEO is more or less the image of your business online, giving search engines and users a clear picture of what your website (business) looks like.
In this article, I’ll give you a brief but clear explanation of what on-site SEO is and how your business can gain from on-site SEO.
What Is On-Site SEO?
On-site SEO, also known as on-page SEO, involves optimizing website content by implementing both text and HTML changes to bring in relevant traffic.
It is different from off-page SEO, which mainly deals with strategic link building with sites in your niche for higher ranking and relevant traffic. For instance, linking a digital marketing website to other authority digital marketing websites.
Good Practice Of On-Site SEO?
In recent times, on-page SEO has gone past stuffing keywords in specific places on a webpage to rank on a SERP. Now, with impressive Google updates, your sites need to be relevant and useful to your visitors.
The first you should rather worry about is who your readers are and what they want. Then, you can use good keyword research tools to find profitable keywords around their needs. Next, you create unique and in-depth content, following the best SEO practices.
User experience can’t be overstressed in SEO.
You need to optimize your website to satisfy your visitors and not just search bots or algorithms. Try crafting informative articles, specific landing pages and to a clean website look – anything to give the best UX (User Experience).
As long as you practice on-site SEO in accepted ways on your website, it can only be soon before you start reaping its benefits.
One thing though, is that, you must have strong domain authority, and not just excellent on-page SEO to start seeing a rise in traffic. The two (domain authority and on-page SEO) work hand-in-hand.
Here’s a rundown of a few things you need to be doing right:
- Good and specific domain names
- Profitable keywords
- Original and informative content
- Good optimization of meta tags
How Is On-Site SEO Good For Your Business
From the above, the importance of on-page SEO doesn’t seem to be so far-fetched
SEO remains the #1 source of website traffic and can’t and shouldn’t be overlooked, which makes on-page SEO equally important.
As a matter of fact, on-page SEO makes up 24% of your chances of ranking for local SEO.
Without on-site SEO, your business website will be left in the dark. Google (search engines), will have no way of identifying your website and your potential clients as well.
However, with the quality content and the right on-site SEO practices, your business is on its way to increased leads or sales. All thanks to higher ranking and traffic.
Getting Your SEO Act Together
In the end, if you find that you are struggling to get your on-page SEO act together, we can help save your business.
Take our free SEO audit to figure out why you aren’t getting desirable results. Then, we can help with whatever SEO issues you have on your website.