The Must Try Social Media Platforms for Every Business

May 13, 2019

collection of social media platforms

Social media is a massive trend, and you know that already.

Facebook alone is larger than any country with over 2 billion active users a month. Not to mention other popular platforms like Instagram, YouTube, Snapchat, Pinterest and many others that are also bringing in breathtaking traffic.

But how your business can tap into this massive marketplace, you wonder.

The answer – Social Media Marketing.

It’s not just about posting to any social media platform that will help your business thrive (traffic) but posting content relevant to that platform.

Nevertheless, you need to know the right platform for your business to make progress.

In this article, I’ll make a brief analysis of the four (4) most prominent social media platforms for businesses and how to tap into them.


Facebook social media platform

Facebook is not only the most popular but also the most data-specific social media platform to run a campaign.

It’s not a choice but a necessity for your business to have a facebook profile. Think 1.5 billion active users a day and a diversified age group, ranging from teens to 65+-year-old seniors.

Also, with Facebook Ad, you can target potential clients within your preferred location, age group, job status, interests or gender.

targeting a specific audience with facebook ad

Facebook allows you the freedom of posting content, like articles, images or videos without any restrictions.

However, you need to integrate your content into the platform where possible for better chances of success. For instance, instead of sharing a link of an Instagram photo or video, upload the media directly to Facebook.


instagram social media platform

Instagram is a photo and video sharing social media platform that has over 1 billion active monthly users.

Another astonishing statistic is that 90% of Instagram users are below age 35. So, if you serve a younger audience, you don’t want to miss out on running an Instagram campaign.

Instagram is also the most effective platform for engagement with your audience. Pictures remain the most successful way to use Instagram, but short videos can also work if it gets the needed information to your viewers.

In the same vein, if you need to post high-quality pictures or videos, that is relevant to your audience. Plus, you must make use of hashtags and include a call-to-action in every image caption.




Twitter social media platform

Twitter is a great platform to share your views about your field and news about your latest products.

In fact, it is one of the most effective social media platforms for B2B companies, second only to Linkedin.

It’s currently a hub for sharing happenings around the world, ranging from politics to sports in 280 characters or less.

One thing your business can gain from the freedom of information on Twitter is customer service. Trending tweets about your product or service can give you an idea of changes you need to make or what you are getting wrong in your business. The hashtags can also help publicize or make an offer or information trend.

Lastly, make your tone a bit more friendly on twitter. Spoiler alert: jokes work well on Twitter, but don’t go overboard.


YouTube social media platform

Without a doubt, YouTube is the #1 video sharing platform for your business. It also has a whopping number of monthly users like other big wigs in social media, which stands at about 1 billion.

The best ways to upload content for your business on YouTube is either to entertain or teach. Comedians and musicians can entertain, but a digital marketer should informative videos about marketing techniques.

On another hand, you can make YouTube ads that pop up in videos of your target audience.

On a final note, if you are starting up a YouTube channel, you don’t need to wait till you acquire expensive video equipment. A good laptop webcam, microphone, and video editor are all you need. Even an iPhone would suffice.

Getting Started

In all honesty, managing just one social media page can be a daunting task for most business owners, especially solo entrepreneurs. For this reason, we recommend you focus on one or two platforms.

Nonetheless, if you struggle to manage your social media pages, or want to tap into other platforms, contact us here for a professional handling of your brand image.